The perception of time is culturally conditioned which means that in different cultures time may be experienced – perceived, conceptualized and evaluated – in diverse ways. The distinction between past, present and future seems to be a universal phenomenon, but the relations of these categories may be different in different cultural codes. The author defines two models of temporal perception, ‘historical’ and ‘cosmological’, analysing the conceptualization of time in each of them.

中文翻译：

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符号学和文化：将时间视为符号学问题

对时间的感知是受文化条件制约的，这意味着在不同的文化中，可以通过多种方式来体验，感知，概念化和评估时间。过去，现在和未来之间的区别似乎是普遍现象，但是这些类别的关系在不同的文化规范中可能有所不同。作者定义了时间感知的两个模型，即“历史的”和“宇宙的”，并分析了每个模型中时间的概念。