Abstract The purpose of this research is to increase understanding of Taylor’s six-segment strategy wheel (SSSW) by exploring how message strategy makes use of commenters’ parasocial interactions (PSIs) with social media influencers (SMIs). Recent research findings have concluded that younger viewers often consider PSIs/parasocial relationships (PSRs) to be highly similar to their social interactions/relationships. To understand this phenomenon, the research explores the dynamics of the vaping community, because SMIs are a primary means of product information. Vaping companies use SMIs who are known only to the collective group of like-minded peers to create a loyal audience. The present study uses research from the SSSW and PSIs to understand persuasive cues while watching a video featuring an SMI.

中文翻译：

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社交媒体影响者的影响力：通过泰勒的“六段策略”转盘了解在线虚拟社区和超社会互动

摘要这项研究的目的是通过探讨消息策略如何利用评论者与社交媒体影响者的超社会互动（PSI）来增进对泰勒六段策略轮（SSSW）的理解。最新研究发现，年轻观众经常认为PSI /超社会关系（PSR）与他们的社交互动/关系高度相似。为了理解这种现象，研究探索了电子烟社区的动态，因为SMI是产品信息的主要手段。Vaping公司使用仅由志同道合的同行所知道的SMI创建忠实的受众。本研究使用SSSW和PSI的研究，以在观看具有SMI的视频时理解说服力提示。