ABSTRACT This article interrogates digital “story banking,” a storytelling practice that has become increasingly popular among U.S. grassroots advocacy organizations. Through the examination of LinkedIn data and in-depth interviews with story banking professionals, this technique emerges as the centerpiece of the growing institutionalization, professionalization, and datafication of storytelling in progressive advocacy. Following the 2016 election, political crisis and an increasing awareness of changing information consumption patterns promoted story banking diffusion. Story banking ushers in the era of stories as data and political story on demand. Yet, political constraints currently limit story banking to a reactive approach based on news monitoring, algorithmic shortlisting of stories, and audience testing. Furthermore, an unresolved tension has emerged between the growing centralization of storytelling functions and the participatory potential of crowd-sourced story banks. The implications of these trends for progressive advocacy organizations and the groups they aim to represent are considered.

中文翻译：

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动员个人叙述：美国基层倡导者中数字“故事银行”的兴起

摘要本文审问数字“故事银行”，这是一种讲故事的做法，在美国基层倡导组织中越来越受欢迎。通过对LinkedIn数据的检查以及对故事银行专业人士的深入采访，这项技术逐渐成为渐进式倡导中不断发展的故事化制度化，专业化和数据叙事的核心。在2016年大选之后，政治危机和人们对不断变化的信息消费模式的意识日益增强，促使故事库的传播。故事库引领了故事时代的到来，即按需提供数据和政治故事。但是，当前的政治限制将故事库限制为基于新闻监视，故事的算法入围和受众测试的被动方法。此外，在叙事功能的日益集中化与众包故事库的参与潜力之间出现了无法解决的紧张关系。考虑了这些趋势对进步倡导组织及其旨在代表的团体的影响。