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New Research on the Role of Culture in International Consumer Behavior
Journal of Global Marketing Pub Date : 2020-05-26 , DOI: 10.1080/08911762.2020.1768654
Ajay K. Manrai

It is our goal to gain recognition for the Journal of Global Marketing among the top-tier journals and attract the best research papers with a global, cross-cultural, and/or cross-national research in marketing. Presently, a special issue titled, “Ethical Issues in Pharmaceutical Marketing from an International Perspective” was recently issued. It is Guest Edited by Yam Limbu, Montclair State University, and Bruce Huhmann. The deadline for submission of manuscripts for the special issue is December 31, 2020. The details of the special issues are available at the Journal homepage (web link given in the Reference section.) We welcome all scholars to contact Tarek Maddy, Senior Associate Editor, Special Issues and Book Reviews (tmady@upei.ca) if you would like to propose a special issue, or recommend a book for review, or review a book. I would also like to invite you to submit your best research papers in the international, cross-cultural and cross-national areas for publication consideration in the Journal of Global Marketing, JGM. Please visit the journal website (web link provided in the reference section) to check out our (Associate Editors and ERB members, 2020) as well as a list of research topics covered in the journal. It is my pleasure to welcome you to Volume 33, Number 3 issue of the Journal of Global Marketing, JGM. In this issue, we have included five excellent manuscripts on new research on the impact of culture on international consumer behavior.

中文翻译:

文化在国际消费者行为中的作用新研究

我们的目标是在顶级期刊中获得《全球营销杂志》的认可,并吸引具有全球,跨文化和/或跨国营销研究的最佳研究论文。当前,最近发行了一个名为“从国际角度看药品营销中的道德问题”的特刊。它由蒙特克莱尔州立大学的Yam Limbu和Bruce Huhmann进行客座编辑。特刊的投稿截止日期为2020年12月31日。特刊的详细信息可在期刊主页上找到(参考部分提供的Web链接。)我们欢迎所有学者与高级副编辑Tarek Maddy联系,特殊问题和书评(tmady@upei.ca),如果您想提出特殊问题,或推荐一本书进行复习,或复习一本书。我也想邀请您在国际,跨文化和跨国领域提交您最好的研究论文,以便在JGM全球营销杂志上发表。请访问该期刊的网站(参考部分中提供的Web链接)以查看我们(《副编辑和ERB成员》,2020年)以及该期刊涵盖的研究主题列表。我很高兴欢迎您访问JGM全球营销杂志第33卷第3期。在本期中,我们收录了五本关于文化对国际消费者行为影响的新研究的优秀手稿。请访问该期刊的网站(参考部分中提供的Web链接)以查看我们(《副编辑和ERB成员》,2020年)以及该期刊涵盖的研究主题列表。我很高兴欢迎您访问JGM全球营销杂志第33卷第3期。在本期中,我们收录了五本关于文化对国际消费者行为影响的新研究的优秀手稿。请访问该期刊的网站(参考部分中提供的网络链接)以查看我们的期刊(《副编辑和ERB成员》,2020年)以及该期刊涵盖的研究主题列表。我很高兴欢迎您访问JGM全球营销杂志第33卷第3期。在本期中,我们收录了五本关于文化对国际消费者行为影响的新研究的优秀手稿。
更新日期:2020-05-26
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