Abstract International financial crises affect some countries more than others, and general ethnocentric tendencies favoring domestic products may be exacerbated by nationalism as well as animosity toward a specific country that consumers consider responsible for their own country’s difficulties. This study uses the continuing Eurozone crisis as the research setting to investigate the relationships among ethnocentrism, economic animosity, and nationalism, and their effects on consumers’ views of products associated with a target country that is seen as contributing to their predicament. Results show that both animosity and ethnocentrism negatively affect consumer acceptance of products associated with a disliked country but are not related with cognitive beliefs about these products. Findings also reveal that nationalism has a significant moderating effect by amplifying the influence of both animosity and ethnocentrism on willingness to buy. Important implications for theory, consumers, managers, and public policymakers in countries affected to different degrees by the crisis are discussed.

中文翻译：

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合作伙伴还是敌人？国际危机时期的跨国消费者风气，民族中心主义和民族主义

摘要国际金融危机对某些国家的影响大于其他国家，民族主义以及对消费者认为对自己国家的困难负责的特定国家的敌意可能加剧了偏向于国内生产的普遍以民族为中心的趋势。这项研究使用持续的欧元区危机作为研究背景，以研究种族中心主义，经济敌意和民族主义之间的关系，以及它们对与目标国家有关的消费者对产品的看法的影响，这被认为是造成其困境的原因。结果表明，敌意和种族中心主义都对消费者对与一个不受欢迎的国家相关的产品的接受度产生负面影响，但与这些产品的认知信念无关。研究结果还表明，民族主义通过扩大敌意和民族中心主义对购买意愿的影响，具有显着的调节作用。讨论了在不同程度上受危机影响的国家/地区对理论，消费者，管理者和公共决策者的重要含义。