ABSTRACT

This study explores student housing attributes in a satellite campus and evaluates their effects on behavioral intention. The mediating role of attitude was emphasized in the research framework. Results show that major housing attributes had different effects on attitude and, subsequently, on behavioral intention. Additionally, those effects were significantly different between on-campus and off-campus students. The results entail the importance of benefits, product quality, service quality, perceived value, familiarity, and perceived value. The concepts of consumer attitude illustrate a need for further investigation as a consequence of their seemingly important role in student housing.

摘要

本研究探讨了卫星校园中的学生住房属性，并评估了它们对行为意图的影响。研究框架强调态度的中介作用。结果表明，主要住房属性对态度以及随后的行为意图有不同的影响。此外，这些影响在校内和校外学生之间存在显着差异。结果表明利益、产品质量、服务质量、感知价值、熟悉度和感知价值的重要性。消费者态度的概念表明，由于它们在学生住房中看似重要的作用，因此需要进一步调查。