ABSTRACT

This quantitative wine aroma educational study was conducted to evaluate whether hospitality student participants (N = 154) had enhanced engagement levels and interest in learning more about wine when participating in wine aroma wheel game-based learning (GBL) activities versus those who participated in traditional learning-based wine aroma lectures. Study findings indicated that GBL activities yielded a higher level of interest in learning more about wine aromas and suggested that the participants preferred learning about wine aromas in a social context and enjoyed learning about wine in the company of others. GBL activities indicated a significantly higher intention to conduct business with the subject’s winery than those who participated in the lecture-style wine aroma educational activities on site.

摘要

这项定量葡萄酒香气教育研究旨在评估酒店学生参与者 ( N  = 154) 在参加基于葡萄酒香气轮游戏的学习 (GBL) 活动时，与参加传统活动的学生相比，是否有更高的参与度和对了解更多葡萄酒的兴趣。以学习为主的葡萄酒香气讲座。研究结果表明，GBL活动对更多地了解葡萄酒香气产生了更高的兴趣，并表明参与者更喜欢在社交环境中学习葡萄酒香气，并喜欢在他人的陪伴下学习葡萄酒。GBL活动表明与受试者酒厂开展业务的意愿明显高于参加现场讲座式葡萄酒香气教育活动的人。