ABSTRACT

On the territory of modern Zagreb, Croatia, several locations of historical cemeteries exist without visible markers of remains on the surface. Although forgotten and hidden, they are undetectably integrated into city’s everyday life. This paper aims to identify specific requirements and challenges in the design of ‘dark’ tourist experiences using the setting of such hidden Zagreb historical cemeteries. The main instrument used to shape a tourist experience is the experience economy model (EEM) and heritage tourism represents the perfect setting because heritage's intrinsic values are immanently related to experiences. The second generation EEM served as the theoretical basis for the research and the research methodology included archival research, participant observation, and focus group discussions. Hidden cemeteries, if discovered and disclosed, can provoke many impressions and agitate meanings. Experience design should avoid theming the experience which could provoke fear, discomfort and uneasiness but should relate to positive connotations: curiosity, desire for learning in an exciting and amusing environment, an honouring the deceased.

摘要

在现代克罗地亚萨格勒布的领土上，有几个历史墓地存在，表面上没有明显的遗迹标记。虽然被遗忘和隐藏，但它们却无法察觉地融入了城市的日常生活。本文旨在利用这种隐藏的萨格勒布历史公墓的设置来确定“黑暗”旅游体验设计的具体要求和挑战。用于塑造旅游体验的主要工具是体验经济模型（EEM），遗产旅游代表了完美的环境，因为遗产的内在价值与体验有着内在的联系。第二代EEM作为研究的理论基础，研究方法包括档案研究、参与观察和焦点小组讨论。隐藏的墓地，如果被发现和披露，会引起许多印象和激动人心的意义。体验设计应避免将可能引起恐惧、不适和不安的体验主题化，但应与积极的内涵相关联：好奇心、在令人兴奋和有趣的环境中学习的愿望、对死者的尊重。