ABSTRACT

The paper strives to answer the question of whether Digital Natives and Digital Immigrants share similar concerns with other generations across national cultures. A traditional cross-cultural approach is scrutinized to unravel the extent to which technology has influenced and co-created the digital culture, which may emerge as a distinct sub-culture

This analysis is based on Mindreader Mindshare survey from more than 57,000 respondents from in 44 different countries. The cross-tabulation analysis was performed to investigate the differences in the respondents’ strongest concerns. The analysis revealed differences between the Global Learning and Observation to Benefit the Environment (GLOBE) program’s cultural clusters, as well as between both generations of Digital Natives and Digital Immigrants. Both generations of Digital Natives and Digital Immigrants appear to share relatively homogeneous concerns, and therefore sharing the same digital culture regardless of the GLOBE cultural cluster to which they belong.

摘要

本文致力于回答数字原住民和数字移民是否与跨民族文化的其他世代有类似的担忧。审查传统的跨文化方法以揭示技术在多大程度上影响和共同创造了数字文化，而数字文化可能会以独特的亚文化形式出现

该分析基于来自44个国家/地区的57,000多名受访者的Mindreader Mindshare调查。进行交叉表分析以调查受访者最关注的问题之间的差异。该分析揭示了全球学习和对环境有益的观察（GLOBE）计划的文化集群之间的差异，以及这代数字原住民和数字移民之间的差异。数字世代人和数字移民两代人似乎都享有相对同质的关注，因此，无论他们所属于的GLOBE文化群如何，他们都共享相同的数字文化。