ABSTRACT

This commentary revisits an oft-cited paper published in the Journal of Business Research, reviews the themes contained therein, speculates on why the paper garnered more than the usual attention from marketing and consumer researchers, and offers some suggestions as to where the relevant issues and ideas might lead in the future.

中文翻译：

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评论：消费体验、顾客价值、主观个人内省、摄影散文和符号学/解释学解释

摘要

这篇评论重温了发表在《商业研究杂志》上的一篇经常被引用的论文，回顾了其中包含的主题，推测了为什么这篇论文比通常的营销和消费者研究人员更加关注，并就相关问题和想法可能会引领未来。