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The adoption journey of QCA as research method: A meta-analysis of a decade in marketing academic literature
Journal of Global Scholars of Marketing Science ( IF 1.9 ) Pub Date : 2021-02-01 , DOI: 10.1080/21639159.2020.1808840
Rouxelle De Villiers 1 , Pornchanoke Tipgomut 1 , Alexandra Claudia Hess 2
Affiliation  

ABSTRACT

This study conceptualizes the adoption process for new technology-based research methodologies. Using the case of “qualitative comparative analysis” (QCA) we apply several theoretical frameworks and identify champions of the adoption of the new methodology. The paper draws upon 216 articles across 36 A*- and A-ranked journals listed in the Scopus database. The study conceptualizes the adoption process as follows: inception (inventor)→ domain-specific multi-level elaboration (innovators) → diffusion (champions; domain-specific advocates) → production (developers) → mass acceptance (majority) and adds the impact of various role-players to existing models. Additionally, this study shows how seven scholars acted as early innovators to champion the acceptance of QCA. The study recommends a model for full idea adoption with four tipping points. The paper extends both methodology and QCA research and helps inform improvements in research and practice by identifying gaps in the idea adoption journey not yet covered by the extant literature.



中文翻译:

QCA作为研究方法的采用之旅:营销学术文献十年的荟萃分析

摘要

本研究概念化了基于新技术的研究方法的采用过程。使用“定性比较分析”(QCA)的案例,我们应用了几个理论框架,并确定了采用新方法的拥护者。该论文引用了 Scopus 数据库中列出的 36 种 A* 和 A 级期刊的 216 篇文章。该研究将采用过程概念化如下:开始(发明者)→ 特定领域的多层次阐述(创新者)→ 传播(冠军;特定领域的倡导者)→ 生产(开发人员)→ 大众接受(多数),并增加了现有模型的各种角色扮演者。此外,这项研究还展示了七位学者如何作为早期创新者支持接受 QCA。该研究推荐了一个具有四个临界点的完全采用想法的模型。

更新日期:2021-02-01
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