ABSTRACT

This article is a rendering of the contributions of a Marketing Legend, Shelby D. Hunt, in the field of macromarketing in general, and most specifically in the marketing ethics area. The article highlights the major contributions of Dr. Hunt in these areas, and also traces his role as one of the early founders in both fields while even still continuing to publish in both (roughly four decades later) up to the very present.

中文翻译：

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谢尔比·亨特（Shelby D. Hunt）：营销道德和宏观营销先驱的贡献

摘要

本文是市场营销传奇人物谢尔比·D·亨特（Shelby D. Hunt）在宏观营销领域，尤其是在营销道德领域的贡献的呈现。本文着重介绍了亨特博士在这些领域的主要贡献，并追溯了他作为这两个领域的早期创始人之一的角色，甚至直到现在（仍在大约四十年后）仍在这两个领域继续发表。