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Professor Shelby Hunt’s contributions to franchising: Revisiting forecasts and recommendations four decades later
Journal of Global Scholars of Marketing Science ( IF 1.9 ) Pub Date : 2021-01-29 , DOI: 10.1080/21639159.2020.1785916
Vishag Badrinarayanan 1
Affiliation  

ABSTRACT

This tribute article focuses on Professor Shelby Hunt’s contributions to the franchising literature and evaluates how forecasts and recommendations presented in 11 of his articles compare against contemporary industry trends and practices. From this evaluation, it is abundantly clear that Professor Hunt’s contributions to franchising were truly visionary in nature – almost all of the proposed forecasts and recommendations have materialized over the past four decades.



中文翻译:

谢尔比·亨特(Shelby Hunt)教授对特许经营的贡献:四十年后重新审视预测和建议

摘要

这篇致敬的文章着重于谢尔比·亨特教授对特许经营文献的贡献,并评估了他的11篇文章中提出的预测和建议如何与当代行业趋势和实践进行比较。从这次评估中可以很清楚地看出,亨特教授对特许经营的贡献是真正有远见的-在过去的40年中,几乎所有拟议的预测和建议都已实现。

更新日期:2021-03-15
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