Abstract

The purpose of this paper is to pinpoint the sustainable consumption behavior (SCB) drivers for energy and water consumers, identify whether a relationship exists between its two types (Conservation and Sustainable product purchase), and examine the moderating effect of Area of Living, Household Size, Home-ownership on such relationship. Therefore, the paper provides a holistic framework to explain SCBs in resource-constrained emerging markets, which are under-investigated in the extant literature. Employing a mixed-methods approach; in-depth interviews, a focus group, and a survey were used to collect data. Data was collected from 519 respondents in Egypt and was analyzed using the (PLS-SEM) technique. The results show the significance of self-preference, public media influence, perceived moral obligation, and perceived behavioral control in explaining both energy and water conservation. Furthermore, results show that attitudes toward conservation explain energy conservation, while subjective norms explain water conservation. Moreover, a significant relationship between the two types of SCB is reported in both contexts; and this relationship is moderated by consumers' area of living and home-ownership. Finally, insightful implications for practitioners and public policymakers are developed.

摘要

本文的目的是查明能源和水消费者的可持续消费行为（SCB）驱动因素，确定其两种类型（养护和可持续产品购买）之间是否存在关系，并研究居住，家庭面积的调节作用规模，房屋所有权等关系。因此，本文提供了一个整体框架来解释资源受限的新兴市场中的渣打银行，这在现有文献中并未得到充分研究。采用混合方法；深入访谈，焦点小组和调查被用来收集数据。从埃及的519位受访者中收集数据，并使用（PLS-SEM）技术进行了分析。结果表明，自我偏好，公共媒体的影响，感知到的道德义务，以及在解释节能和节水方面的感知行为控制。此外，结果表明，对节约的态度解释了节约能源，而主观规范则解释了节约用水。此外，在两种情况下，两种类型的SCB之间都存在着显着的关系。消费者的居住面积和房屋所有权可以调节这种关系。最终，对从业者和公共政策制定者产生了深刻的启示。生活和住房所有权领域。最终，对从业者和公共政策制定者产生了深刻的启示。生活和住房所有权领域。最终，对从业者和公共政策制定者产生了深刻的启示。