Abstract

This study aims to theorize the relationship between acculturation and consumer ethnocentrism for ethnic group minorities. Our study seeks to achieve two interrelated goals. The first is to explore key factors (ethnic identification, religious commitment, and patriotic feelings toward home country) that shape Arab-Muslim Americans’ acculturation level. The second is to extend the conceptual boundaries of consumer ethnocentrism by exploring acculturation impacts on Arab-Muslim Americans’ ethnocentric tendencies toward their home county, and toward Arab countries (co-ethnic countries). Data were collected from 168 Arab-Muslim Americans living in the US Northeast Region. We found that Arab-Muslim Americans’ ethnic identification, religious commitment, and patriotism drive significant negative influences on their acculturation process. The findings lend credence to our postulation of a negative influence of the level of Arab-Muslim Americans’ acculturation on their ethnocentric tendencies toward home country, thus further corroborating the notion that immigrants’ home-country ethnocentrism can be predicted on their acculturation levels.

摘要

这项研究旨在理论化适应和少数民族的消费者民族中心主义之间的关系。我们的研究旨在实现两个相互关联的目标。首先是探索影响阿拉伯穆斯林美国人适应程度的关键因素（种族认同，宗教信仰和对本国的爱国情感）。第二个是通过探索文化适应对阿拉伯－穆斯林美国人对其本国和对阿拉伯国家（同族国家）的民族中心倾向的影响，从而扩展消费者民族中心主义的概念边界。数据收集自生活在美国东北地区的168名阿拉伯穆斯林美国人。我们发现阿拉伯裔穆斯林美国人的种族认同，宗教信仰和爱国主义对其适应过程产生了重大的负面影响。