ABSTRACT

Research in the overlapping area between Fashion and Information and Communication Technologies – hereafter referred to as “Digital Fashion” – is growing and attracting the interest of both academics and practitioners. However, due to the richness and heterogeneity of the involved fields, no map is already available of it. A systematic literature review was conducted in July 2019 utilizing the keywords “digital” and “fashion” in five research databases, including academic papers from 1998. This provided 491 relevant items for analysis. Three main categories to which those research papers belong to are identified: (i) Communication and Marketing (C&M); (ii) Design and Production (D&P); and (iii) Culture and Society (C&S). Each category includes two or three subcategories. This study provides an overview of the state of the art of digital fashion studies, with a focus on Communication and Marketing related research.

摘要

在时尚与信息和通信技术之间重叠的领域（以下称为“数字时尚”）的研究正在增长，并引起了学者和从业者的兴趣。但是，由于所涉及字段的丰富性和异质性，目前尚无可用的地图。2019年7月，在五个研究数据库中使用关键词“数字”和“时尚”进行了系统的文献综述，包括1998年以来的学术论文。这提供了491个相关项目进行分析。这些研究论文属于三个主要类别：（i）传播与营销（C＆M）；（ii）设计与生产（D＆P）；（iii）文化与社会（C＆S）。每个类别包括两个或三个子类别。本研究概述了数字时尚研究的最新状况，重点是与传播和营销相关的研究。