Abstract

This research examines the motivation of undergraduate business students using the academic motivation scale. We examined the difference in motivation between business majors and a variety of nonbusiness majors. There were differences in the patterns of motivation, but business majors were not less motivated than nonbusiness students. As expected, business students exhibited an overall stronger extrinsic orientation. However, they scored significantly higher on the intrinsic desire toward accomplishment subscale. This is an interesting finding and we believe that it has implications for business educators. Specifically, we believe that game based learning may present a particularly useful approach for business majors.

摘要

本研究使用学业动机量表来检验商科学生的动机。我们研究了商科专业和各种非商科专业学生在动机上的差异。动机模式存在差异，但商科专业学生的动机并不低于非商科学生。正如预期的那样，商科学生总体上表现出更强的外在取向。然而，他们在成就子量表的内在渴望得分明显更高。这是一个有趣的发现，我们相信它对商业教育者有影响。具体而言，我们认为基于游戏的学习可能为商科专业提供一种特别有用的方法。