Abstract

Ongoing employer concerns about communication skill deficits and workforce readiness among college graduates have prompted this regionally-based study comparing survey results between 2015 and 2018 that identified oral and written communication skills that regarded as critical to career success by local employers. Results examine the areas where employer perceptions about communication skill importance and satisfaction had changed, particularly in areas addressed by communication course outcomes adopted by a regional public undergraduate business program. Results indicate that dissatisfaction declined in skills directly addressed by communication curriculum, and in some areas satisfaction levels improved. Implications for aligning undergraduate curriculum to regional workforce needs are discussed.

摘要

雇主对大学毕业生沟通技巧不足和劳动力准备情况的持续担忧促使这项基于区域的研究比较了 2015 年和 2018 年之间的调查结果，该研究确定了口头和书面沟通技巧，这些技巧被当地雇主视为职业成功的关键。结果检查了雇主对沟通技巧重要性和满意度的看法发生变化的领域，特别是在区域公共本科商业课程采用的沟通课程成果所解决的领域。结果表明，对沟通课程直接解决的技能的不满有所下降，并且在某些领域的满意度有所提高。讨论了使本科课程与地区劳动力需求保持一致的影响。