Abstract

Crises are inevitable in today’s corporate world. This paper outlines a crisis leadership exercise to help business students understand the complexities of external corporate communications. This exercise is suited to class sizes of approximately 30 students, but variations can be used for larger classes. Students are placed into groups and use a playbook to help them navigate a real-life crisis. Students then use the playbook to deliver a simulated press conference. A mixed-methods study was used to investigate the learning experience, and the findings showed that students not only improved significantly in their ability to lead external corporate communications, but also in their understanding of key crisis leadership concepts.

摘要

在当今的企业界，危机是不可避免的。本文概述了一项危机领导力练习，以帮助商科学生了解外部企业沟通的复杂性。此练习适用于大约 30 名学生的班级规模，但对于更大的班级，可以使用变体。学生被分成小组并使用剧本来帮助他们应对现实生活中的危机。然后，学生使用剧本进行模拟新闻发布会。一项混合方法研究用于调查学习体验，结果表明学生不仅在领导外部企业沟通的能力方面有了显着提高，而且在对关键危机领导概念的理解方面也有了显着提高。