Abstract

Four studies examined the perceived persuasiveness of pro-and anti-health messages among Koreans and Americans. Results indicated that the perceived effectiveness of messages in the two countries depends on whether a healthy (e.g., anti-smoking) or an unhealthy (pro-smoking) behavior is advocated. In general, Americans believed that they were more persuaded than others by messages advocating healthy behavior, whereas Koreans believed that they were less persuaded than others by such messages. In contrast, Americans believed that they were less persuaded than others by messages advocating unhealthy behavior, whereas this tendency was not found among Koreans. Implications and avenues for future research are discussed.

摘要

四项研究调查了韩国人和美国人对赞成和反对健康的信息的说服力。结果表明，在这两个国家中感知到的信息有效性取决于是否倡导健康（例如，禁烟）或不健康（吸烟）行为。总的来说，美国人认为，通过倡导健康行为的信息，他们比其他人更具说服力，而韩国人则认为，这样的信息比其他人更具说服力。相比之下，美国人认为，通过倡导不健康行为的信息对他们的说服力较其他人低，而在韩国人中却没有发现这种趋势。讨论了对未来研究的意义和途径。