ABSTRACT

This study focuses on the relationship between self-congruity, tourism involvement, age and tourists’ attitude towards a destination. Two hundred and twelve French tourists took part in a survey conducted in the city of Aix-en-Provence. The data were analysed using PLS Structural Equation Modelling (PLS-SEM). The findings indicate that the positive effect of self-congruity on destination attitude is moderated by tourism involvement and age. The findings also replicate past studies in which destination attitude is positively related to behavioural outcomes (i.e. recommendations, revisits). Suggestions for future research and managerial implications are provided in the final section.

摘要

本研究侧重于自我一致性、旅游参与度、年龄和游客对目的地的态度之间的关系。212 名法国游客参加了在普罗旺斯地区艾克斯市进行的一项调查。使用PLS结构方程模型（PLS-SEM）分析数据。研究结果表明，自我一致性对目的地态度的积极影响受旅游参与度和年龄的调节。调查结果还复制了过去的研究，其中目的地态度与行为结果（即推荐、重访）呈正相关。最后一部分提供了对未来研究和管理影响的建议。