ABSTRACT

The paper investigates spillover in the pro-environmental context of Australian consumers’ transition to using reusable bags, and explores its implications for other related environmental behaviours. This study uses a natural time-series design (pre, during and post change measures) to examine a real-world instance of a forced behaviour change incorporating changes in people’s grocery shopping habits and possible subsequent behaviours. The study examines attitudes and behaviours including spillover, environmental lifestyle and moral licencing before (n = 200), during (n = 342) and after (n = 346) the phase out of single-use plastic bags. The definition, operationalisation, and measurement of spillover are also explored. Despite conflicting evidence from previous research, our findings suggest that a forced behaviour change can incidentally result in changes in subsequent related behaviours.

摘要

本文研究了在澳大利亚消费者向使用可重复使用的袋子过渡的亲环境环境中的溢出现象，并探讨了其对其他相关环境行为的影响。这项研究使用自然时间序列设计（变更前，变更中和变更后的措施）来检查强迫行为变更的真实实例结合人们杂货店购物习惯的变化以及可能的后续行为。该研究调查了在逐步淘汰一次性塑料袋之前（n = 200），期间（n = 342）和之后（n = 346）的态度和行为，包括溢出，环境生活方式和道德许可。还探讨了溢出的定义，操作和度量。尽管先前研究的证据相互矛盾，但我们的发现表明，强迫行为的改变可能会偶然导致后续相关行为的改变。