ABSTRACT

Research Question

Prior event impact research has largely focused on the tangible outcomes of mega- and large-scale sports events. Significantly less work has examined the intangible impacts of such events. This study helps fill this research gap by testing a measurement framework and scale for psychic income in the context of a small-scale sports event (SSSE) in Northern Iran.

Research Method

We tested and validated five factors thought to encapsulate the main psychic impacts of a small-scale event. Primary data (N = 825 usable questionnaires) were collected among local community residents. The study samples were divided into two sets: one (n = 412) for the exploratory factor analysis (EFA, Varimax Rotation), and two (n = 413) for the confirmatory factor analysis (CFA).

Results

The results showed that community pride and image, community attachment, event excitement, cultural confidence, and community excitement are valid measures for SSSE psychic income. Although prior research has suggested that community infrastructure is a strongly supported intangible event impact, this construct was not influenced here.

Implications

Examining the psychic income of SSSE’s in a culturally and geographically distinct setting provides and pathway for future work dedicated to smaller, even grassroots and startup, events. Moreover, by refining and extending existing frameworks, a model of evaluating the psychological benefits of SSSE’s is suggested, which event organizers can utilize to entice sponsors, leverage event-related assets, and maximize host community (and regional) benefits.

中文翻译：

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小型体育赛事的精神收入收益：主办社区的观点

摘要

研究问题

以前的赛事影响研究主要集中在大型和大型体育赛事的有形成果上。研究此类事件的无形影响的工作量明显减少。这项研究通过在伊朗北部举行的小型体育赛事（SSSE）的背景下测试心理收入的衡量框架和规模来帮助填补这一研究空白。

研究方法

我们测试并验证了五个因素，这些因素封装了一次小规模事件的主要心理影响。 收集了当地社区居民的主要数据（N = 825个可用问卷）。研究样本分为两组：一组（n  = 412）用于探索性因子分析（EFA，Varimax Rotation），另一组（n  = 413）用于证实性因子分析（CFA）。

结果

结果表明，社区自豪感和形象，社区依恋，事件兴奋，文化自信心和社区兴奋是SSSE心理收入的有效衡量标准。尽管先前的研究表明，社区基础设施是受大力支持的无形事件的影响，但此结构在这里没有受到影响。

含义

在文化和地理上截然不同的背景下检查SSSE的心理收入，为将来致力于较小甚至基层和创业活动的工作提供了途径。此外，通过完善和扩展现有框架，提出了一种评估SSSE的心理利益的模型，活动组织者可以利用该模型来吸引赞助商，利用活动相关的资产并最大化东道社区（和地区）的利益。