ABSTRACT

This study aims to explore the content production at the Olympic Channel through a lens of gender. The eleven interviews with the Olympic Channel professionals suggest that (a) sports media professionals claimed considerable agency, with individual personality and perspectives heavily influencing their journalism practice; (b) regarding content selection, the Olympic Channel seeks to strike a balance between Olympic values and commercial pursuits; and (c) the considerable proportion of female employees play an important role in facilitating a female-friendly workplace in sports newsrooms. This study illustrates the degree to which employees at an International Olympic Committee’s (IOC) official sports media platform value gender equality in their journalism practice.

摘要

这项研究旨在通过性别视角探讨奥林匹克频道的内容制作。对奥运频道专业人士的十一次采访表明：（a）体育媒体专业人士声称代理人相当多，个人个性和观点严重影响了他们的新闻业实践；（b）关于内容选择，奥林匹克频道力求在奥林匹克价值观和商业追求之间取得平衡；（c）相当大比例的女性雇员在促进体育新闻编辑室中女性友好型工作场所方面起着重要作用。这项研究说明了国际奥委会（IOC）官方体育媒体平台的员工在新闻实践中重视性别平等的程度。