We produce a definition and argument for explicitly adopting value subjectivism in entrepreneurship research. While the field has progressively shifted toward subjectivism over the past decades, we remain saddled with positivist baggage in our theories’ definitions of key variables, including the concept of value. Although modern scholars readily admit that value is subjective, what is generally meant by this is that it is idiosyncratically determined. We argue that value is more appropriately defined, atop pure subjectivism, as an increase in subjective satisfaction or well-being. We develop and elaborate on this definition and explore its implications for entrepreneurship theory and policy.

我们为在企业家精神研究中明确采用价值主观主义提供了定义和论据。在过去的几十年中，尽管该领域逐渐转向主观主义，但我们在理论的关键变量定义（包括价值概念）中仍然受实证主义包sad的困扰。尽管现代学者很容易地承认价值是主观的，但这通常意味着它是特质地确定的。我们认为，在纯粹的主观主义之上，价值被更恰当地定义为主观满意度或幸福感的增加。我们对该定义进行发展和阐述，并探讨其对创业理论和政策的影响。