Purpose

This study was designed to specifically explore confirmation and perceived usefulness associated with mobile food ordering apps (MFOAs) in consideration of their impacts upon attitudes, satisfaction and intention to continuously use.

Design/methodology/approach

The research utilized the convenience sampling to gather data from 250 respondents having prior experience with MFOAs during COVID-19 pandemic period in Bangladesh. The Structural Equation Modeling technique was applied to analyze the data using SmartPLS 3 software.

Findings

This study's results showed that customers' perceived confirmation and usefulness were significant in determining their dinning attitudes. Besides, customers' dining attitudes were positively related to e-satisfaction. Finally, the customers’ continuance intention to use MFOAs was significantly influenced by their e-satisfaction.

Research limitations/implications

Restaurants managers should focus on online sales through MFOAs during the pandemic period since social distancing is a key strategy to manage COVID-19. Customers should be assured that the safety measures are undertaken while delivering the food.

Originality/value

This study incorporated the expectation-confirmation theory and technology acceptance model and tested it in the context of MFOAs.

中文翻译：

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评估客户对移动食品订购应用程序 (MFOA) 的用餐态度、电子满意度和持续意愿：来自孟加拉国的证据

目的

本研究旨在专门探讨与移动食品订购应用程序 (MFOA) 相关的确认和感知有用性，同时考虑它们对态度、满意度和持续使用意愿的影响。

设计/方法/方法

该研究利用便利抽样收集了 250 名在孟加拉国 COVID-19 大流行期间曾有过 MFOA 经验的受访者的数据。使用 SmartPLS 3 软件应用结构方程建模技术来分析数据。

发现

这项研究的结果表明，顾客的感知确认和有用性在决定他们的用餐态度方面很重要。此外，顾客的用餐态度与电子满意度呈正相关。最后，客户继续使用 MFOA 的意愿受其电子满意度的显着影响。

研究限制/影响

在大流行期间，餐厅经理应专注于通过 MFOA 进行在线销售，因为社交距离是管理 COVID-19 的关键策略。应向顾客保证，在交付食品时已采取安全措施。

原创性/价值

本研究结合了预期-确认理论和技术接受模型，并在 MFOA 的背景下对其进行了测试。