Purpose

The aim of this paper is to be a "Call to Arms" for researching the impact of the changes to the mind body and senses with age on the design of the Servicescape.

Design/methodology/approach

Personal insight on servicescape research from someone who is both researcher and a healthy aging individual.

Findings

The over 65’s represent the only growing part of the market in most of the developed world and hence are of growing importance to service businesses the past 20 years this age group, more than any other, has seen significant improvements in health and a consequential increase in spending. Age brings with it changes directly relevant to the evaluation of the service experience and to consumer co-production. Very little is known about the impact of those changes.

Practical implications

Service businesses urgently need to recognize the opportunity and develop a strategy to deal with it. They will need to develop age neutral servicescapes offering all ages the same quality of experience and the same co-production facilities.

Social implications

Ageism is one of the major issues facing society today. Consumer ageism is a real issue that permeates the design of the servicescape and potentially services research. Research of all kinds is urgently needed to attack ageism.

Originality/value

This paper provides fresh insights into an emerging area that needs to have a higher priority. It is based upon the existing research on the servicescape and a multi-disciplinary view of ageing.

中文翻译：

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研究人员或受访者：关于衰老和服务前景的个人评论

目的

本文的目的是成为一个“号召性武器”，以研究随年龄变化而变化的心智和感觉对Servicescape设计的影响。

设计/方法/方法

来自既是研究人员又是健康老龄化个体的人对Servicescape研究的个人见解。

发现

65岁以上的人群是大多数发达国家中市场中唯一增长的部分，因此，在过去20年中，这个年龄段的人群对服务企业的重要性日益提高，这一水平比任何其他人群都更为明显，其健康状况得到了显着改善。开支。年龄带来的变化与服务体验评估和消费者共同生产直接相关。对于这些更改的影响知之甚少。

实际影响

服务企业迫切需要认识到机会并制定应对策略。他们将需要开发与年龄无关的服务环境，为所有年龄段的人们提供相同的体验质量和相同的联合制作设施。

社会影响

年龄歧视是当今社会面临的主要问题之一。消费者年龄歧视是一个真实的问题，渗透到服务领域的设计和潜在的服务研究中。迫切需要进行各种研究来打击年龄歧视。

创意/价值

本文为需要优先考虑的新兴领域提供了新的见解。它基于对服务环境的现有研究以及对老化的多学科研究。