Soap operas are a popular culture phenomenon around the globe, including the Republic of Armenia (Armenia hereafter), a small ancient and changing society in post-Soviet era. A survey of 292 college students from Yerevan, the capital, as well as the provinces of Armenia was conducted in Yerevan. Employing uses and gratifications theory, this study investigated the students’ reported motives in viewing soap operas in relations to their demographics. The survey yielded three motives for viewing soap operas: to pass time, for pleasure, and for stimulation. Analysis showed that provincial students were more likely to watch soap operas to pass time. The study can serve as a foundation for future studies about media use in Armenia and possibly other post-Soviet societies.

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亚美尼亚共和国大学生观看肥皂剧的动机

肥皂剧是一种全球流行的文化现象，包括亚美尼亚共和国（以下称亚美尼亚），这是后苏联时代一个古老而变化多端的小社会。在首都埃里温对来自首都埃里温以及亚美尼亚各省的292名大学生进行了调查。本研究采用使用和满足的理论，调查了学生在观看肥皂剧与他们的人口统计学关系方面的报道动机。该调查产生了三种观看肥皂剧的动机：消磨时间，娱乐和刺激。分析表明，省级学生更有可能看肥皂剧来消磨时间。该研究可以作为亚美尼亚和其他后苏联社会关于媒体使用的未来研究的基础。