The political theory of corporate social responsibility (CSR) claims that the current social role of multinational corporations can not be described merely with the classic and economic CSR paradigms which are based on an instrumentalist view where the various corporate stakeholders are considered in decision-making only in as much as they are powerful and able to influence the profit of the corporation (Scherer and Palazzo 2011). Scherer and Palazzo suggest that the CSR activities can be discussed from an alternative perspective. Instead of analyzing corporate responsibility from an economic or an ethical point of view, they propose to embed the CSR debate in the context of the changing order of political institutions. Based on the Habermasian understanding of lifeworld and system world, the dialogues and other corporate social responsibility practices, such as voluntary programs, staff involvement and the use of social media for the purpose of stakeholder relation strengthening, are the solutions that facilitate the possibility to bring together the lifeworld and the system world through the formation of organisation’s internal openness. Thus the initiatives of stakeholder dialogues are intended to ensure that the interest alignment between companies and stakeholder organisations is between two collective agents and occurs along the mutually agreed criteria. When we take a closer look at the corporate practice, in the case of stakeholder involvement, the companies largely determine with which stakeholders to initiate dialogue.Companies that put an emphasis on environmental and social aspects are equally valued by their investors; the Dow Jones Sustainability Index (www.sustainabilityindices.com) for example, grades companies from the point of view of sustainability as a stock indicator. Therefore, ethical decisions have strategic purposes too. In order to describe the characteristic patterns of companies, stakeholder relations and social responsibility, the study reviews the related concepts and theories. It then investigates how the theories of social communication can be connected to companies’ activities related to social responsibility and organizing stakeholder relations and how objectives related to the organization of stakeholder relations are present in the strategies and processes of major Hungarian companies.

中文翻译：

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组织，话语伦理与“政治企业社会责任”的解读

公司社会责任（CSR）的政治理论认为，不能仅用经典和经济的CSR范式来描述跨国公司的当前社会角色，这些范式是基于工具主义的观点，即仅在决策中考虑各个公司利益相关者它们既强大又有能力影响公司的利润（Scherer and Palazzo 2011）。Scherer和Palazzo建议可以从其他角度讨论CSR活动。他们建议不要从经济或道德的角度分析公司责任，而是在政治制度秩序不断变化的背景下嵌入企业社会责任辩论。基于哈贝马斯对生命世界和系统世界的理解，对话和其他企业社会责任实践，例如志愿计划，员工参与以及为加强利益相关者关系而使用社交媒体的解决方案，将有助于通过建立社会网络来整合生活世界和系统世界的可能性。组织的内部开放度。因此，利益相关者对话的举措旨在确保公司和利益相关者组织之间的利益一致是在两个集体代理人之间，并且遵循共同商定的标准。当我们仔细研究公司实践时，在利益相关者参与的情况下，公司在很大程度上决定与哪些利益相关者进行对话。重视环境和社会方面的公司被其投资者平等地评价；例如，道琼斯可持续发展指数（www.sustainabilityindices.com）从可持续性作为股票指标的角度对公司进行评级。因此，道德决策也具有战略目的。为了描述公司的特征模式，利益相关者关系和社会责任，本研究回顾了相关的概念和理论。然后，它研究了社会传播理论如何与公司与社会责任和组织利益相关者关系有关的活动联系起来，以及与利益相关者关系组织有关的目标如何在匈牙利主要公司的战略和流程中提出。从可持续性的角度将公司评级为股票指标。因此，道德决策也具有战略目的。为了描述公司的特征模式，利益相关者关系和社会责任，本研究回顾了相关的概念和理论。然后，它研究了社会传播理论如何与公司与社会责任和组织利益相关者关系有关的活动联系起来，以及与利益相关者关系组织有关的目标如何在匈牙利主要公司的战略和流程中提出。从可持续性的角度将公司评级为股票指标。因此，道德决策也具有战略目的。为了描述公司的特征模式，利益相关者关系和社会责任，本研究回顾了相关的概念和理论。然后，它研究了社会传播理论如何与公司与社会责任和组织利益相关者关系有关的活动联系起来，以及与利益相关者关系组织有关的目标如何在匈牙利主要公司的战略和流程中提出。