Background: In the current fast-paced markets, customer demands are changing and environmental considerations have placed organisations under pressure to integrate and implement environmental initiatives in their business and supply chain functions. This pressure forces organisations to respond better to the changing global trends and customer demands. Objectives: The purpose of this generic qualitative study was to explore environmental initiatives within the context of a dyadic buyer–supplier relationship in the South African fast-moving consumer goods (FMCG) industry. Method: Semi-structured interviews were conducted with 12 participants. These interviews were conducted with six organisations who were engaged in a dyadic buyer–supplier relationship. Results: The findings indicate that organisations implementing environmental initiatives experienced improved collaboration between supply chain partners. Improved collaboration leads to enhanced product quality, cost savings in the long-term and transparency between organisations. The drawbacks from environmental initiatives included increases in planning time and high capital investment. Implementing environmental initiatives revolve around buyer–supplier relationships that are strategic in nature and should not be underestimated by organisations. To improve buyer–supplier relationships, organisations are recommended to devote more capital and resources to environmental initiatives. Conclusion: This study determined the predominant environmental initiatives within the South African FMCG context and showed how environmental initiatives influence buyer–supplier relationships.

中文翻译：

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环保举措：对南非快速发展的消费品行业中买家与供应商关系的研究

背景：在当前快速发展的市场中，客户需求在变化，环境因素使组织承受着在其业务和供应链职能中整合和实施环境计划的压力。这种压力迫使组织更好地响应不断变化的全球趋势和客户需求。目标：这项一般性定性研究的目的是在南非快速消费品（FMCG）行业中，在买主与供应商的二元关系中探索环境倡议。方法：半结构化访谈进行了12名参与者。这些采访是与六个从事买主与买主关系的组织进行的。结果：调查结果表明，实施环境计划的组织在供应链合作伙伴之间的协作得到了改善。改进的协作可以提高产品质量，长期节省成本并提高组织之间的透明度。环保计划的弊端包括计划时间的增加和大量资本投资。实施环境举措的重点是买卖双方之间的关系，这种关系本质上是战略性的，不应被组织低估。为了改善买家与供应商之间的关系，建议组织将更多的资金和资源用于环保计划。结论：