Purpose

This paper aims to contribute to the understanding of the concept of a trend and the discourse of trend analysis.

Design/methodology/approach

This paper concisely discusses the concept of trends, the value of trend analysis for strategic planning and hierarchical trend pyramids as a tool to scan and analyse trends.

Findings

The examples will be given of how specific mega, meso and micro trends are related within a hierarchic trend pyramid.

Practical implications

The tool of trend pyramids helps to structurally analyse and understand trends and developments. Such analysis and understanding are relevant for strategic foresight and scenario planning in leisure and tourism.

Originality/value

The literature on trend levels and pyramids is scarce and varies in interpretation. The aim of this paper is to integrate the various viewpoints into a useful instrument for the scanning and analysis of trends and developments.

中文翻译：

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趋势和趋势金字塔

目的

本文旨在帮助理解趋势的概念和趋势分析的话语。

设计/方法/方法

本文简要讨论了趋势的概念、趋势分析对战略规划的价值以及分层趋势金字塔作为扫描和分析趋势的工具。

发现

这些示例将说明特定的大趋势、中观趋势和微观趋势在分层趋势金字塔中是如何关联的。

实际影响

趋势金字塔工具有助于从结构上分析和理解趋势和发展。这种分析和理解与休闲和旅游的战略远见和情景规划相关。

原创性/价值

关于趋势水平和金字塔的文献很少，而且解释各异。本文的目的是将各种观点整合成一个有用的工具，用于扫描和分析趋势和发展。