Purpose

The purpose of this paper is to provide an insight as to how recent trends in virtual reality (VR) have changed the way tourism and hospitality industry communicates their offerings and meets the tourists’ needs.

Design/methodology/approach

The approach is based on systematic literature review, where the relations between focal concepts are given to analyze potential future developments concerning VR.

Findings

The paper identifies and analyzes how VR technology affected tourism and hospitality industry through three main touch points – future tourism planning and management, technology-based marketing of tourism destinations and VR potential in changing consumer requirements. These concepts were analyzed to identify changing forces and suggest potential paradigm shifts that tourism and hospitality suppliers and marketers need to consider. These included realistic virtual travel replacements, the importance of interactive experiences and innovation in future tourism systems.

Originality/value

While there has been increasingly larger number of discussions on how tourists and tourism and hospitality industry have been using information and communication technology recently, there is little evidence of scholars and practitioners applying such methods. This paper used systematic literature review to illustrate means in which VR could be ingrained into tourism and hospitality services to meet the needs of tourists. It suggests that VR can and probably will fundamentally change the way in which tourists’ experiences and requirements are managed entirely.

中文翻译：

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虚拟现实与现代旅游

目的

本文的目的是提供有关虚拟现实 (VR) 的最新趋势如何改变旅游业和酒店业传达其产品和满足游客需求的方式的见解。

设计/方法/方法

该方法基于系统的文献综述，其中给出了焦点概念之间的关系，以分析有关 VR 的潜在未来发展。

发现

本文通过三个主要接触点识别并分析了 VR 技术如何影响旅游和酒店业：未来的旅游规划和管理、旅游目的地的技术营销以及 VR 在不断变化的消费者需求中的潜力。对这些概念进行了分析，以确定不断变化的力量，并提出旅游和酒店供应商和营销人员需要考虑的潜在范式转变。其中包括现实的虚拟旅行替代品、互动体验的重要性以及未来旅游系统的创新。

原创性/价值

虽然最近关于游客、旅游和酒店业如何使用信息和通信技术的讨论越来越多，但几乎没有证据表明学者和从业者应用了这种方法。本文通过系统的文献综述来说明 VR 可以在旅游和酒店服务中根深蒂固以满足游客需求的方式。这表明 VR 可以而且很可能会从根本上改变游客体验和需求的完全管理方式。