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On social change, agency, and public interest: what can science communication learn from public relations?
Journal of Science Communication ( IF 2.0 ) Pub Date : 2020-04-20 , DOI: 10.22323/2.19020401
Tara Roberson

This essay explores the relationship of science communication and public relations and contends that science communication has something to learn from public relations research. I provide an alternate history of public relations, drawn from the history of social movements (activism). I outline two areas from public relations theory: first, notions of human agency and equity in communication and, second, public interest in public communication. In doing so, I highlight how research from critical public relations could contribute to science communication efforts to enable participation with science and technology from wider, more diverse publics.

中文翻译:

关于社会变革,代理和公共利益:科学传播可以从公共关系中学到什么?

本文探讨了科学传播与公共关系的关系,并认为科学传播可以从公共关系研究中学习。我提供了从社会运动(行动主义)的历史中汲取的公共关系的替代历史。我从公共关系理论中概述了两个领域:第一,人的代理权和传播中的公平概念,第二,公共传播中的公共利益。在此过程中,我强调了重要公共关系的研究如何有助于科学传播工作,以使更广泛,更多样化的公众参与科学技术。
更新日期:2020-04-20
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