In this article, we follow up on food scientists' findings that people judge new food technologies and related products (un)favourably immediately after just hearing the name of the technology. From the reactions, it appears that people use their attitudes to technologies they know to evaluate new technologies. Using categorization theory, in this study we have found that, by triggering associations with a familiar technology, a name of the new technology can be enough to determine emerging attitudes. Comparison between the technology used for categorization and another familiar technology had a slight influence on the attitude formation process.

中文翻译：

---

命名框架：​​技术名称对技术解释的影响

在本文中，我们跟踪了食品科学家的发现，即人们在听到新食品技术和相关产品的名称后便立即对其做出了不利评价。从这些反应看来，人们使用对已知技术的态度来评估新技术。使用分类理论，在这项研究中我们发现，通过触发与熟悉的技术的关联，新技术的名称就足以确定新出现的态度。用于分类的技术与另一种熟悉的技术之间的比较对态度形成过程有轻微的影响。