The last three decades have seen extensive reflection concerning how science communication should be modelled and understood. In this essay we propose the value of a cultural approach to science communication — one that frames it primarily as a process of meaning-making. We outline the conceptual basis for this view of culture, drawing on cultural theory to suggest that it is valuable to see science communication as one aspect of (popular) culture, as storytelling or narrative, as ritual, and as collective meaning-making. We then explore four possible ways that a cultural approach might proceed: by mobilising ideas about experience; by framing science communication through identity work; by focusing on fiction; and by paying attention to emotion. We therefore present a view of science communication as always entangled within, and itself shaping, cultural stories and meanings. We close by suggesting that one benefit of this approach is to move beyond debates concerning ‘deficit or dialogue’ as the key frame for public communication of science. Abstract

中文翻译：

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作为文化的科学故事：科学公共传播中的经验，身份，叙事和情感

在过去的三十年中，人们对如何建模和理解科学交流产生了广泛的反思。在本文中，我们提出了一种文化传播方式对科学传播的价值，这种传播方式主要将其构想为一种意义创造过程。我们利用文化理论概述了这种文化观的概念基础，并建议将科学传播视为（大众）文化的一个方面，讲故事或叙事，作为仪式以及作为集体意义的创造，这是有价值的。然后，我们探索文化方法可能进行的四种可能方式：动员有关经验的想法；通过身份工作来建立科学交流框架；通过专注于小说；并注意情感。因此，我们提出了一种科学传播的观点，认为它总是纠结于自身，并塑造自身，文化故事和意义。最后，我们建议这种方法的好处是超越了关于“赤字或对话”作为科学公共传播关键框架的辩论。抽象