This study aims to investigate and examine the mediating role of specialized marketing capabilities (SMC) in the relationship between market intelligence (MI) and business performance (BP) on Indonesia retail fashion SMEs. This study used 330 SMEs with maximum assets of 10 billion Indonesian Rupiah (IDR) and a maximum sales turnover of IDR 50 billion per year. We examined the relationship between MI dimensions: market intelligence generation (MIG), market intelligence dissemination (MID), and responsiveness to market intelligence (RMI) with SMC and BP by using a combination of SPSS and SEM with AMOS 22.0. A Sobel test was used to test the mediating role of SMC in the relationship between MI dimensions and BP. The results of the data analysis show that SMC has an important role as a partial mediator in the relationship between MIG, MID, and RMI with BP. This study suggests that owners or managers of SMEs recognize important market intelligence factors in increasing SMC and BP. This helps them make better investment decisions in developing the right combination of SMC to increase BP. This research integrates MI dimensions and one dimension of marketing capabilities, i.e. SMC, into an empirical model to gain a deeper understanding of the relationship between MI and SMC and how these factors form BP. KEYWORDS

中文翻译：

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有关业务绩效的市场情报：专业营销功能的中介作用

这项研究的目的是调查和研究专门的营销能力（SMC）在印尼零售时尚中小企业的市场情报（MI）与业务绩效（BP）之间的关系中的中介作用。这项研究使用了330家中小型企业，这些中小型企业的最大资产为100亿印尼盾（IDR），每年的最大销售营业额为500亿印尼盾。我们通过结合使用SPSS和SEM以及AMOS 22.0，研究了MI维度之间的关系：市场情报生成（MIG），市场情报传播（MID）以及SMC和BP对市场情报的响应能力（RMI）。使用Sobel测试来测试SMC在MI尺寸与BP之间关系中的中介作用。数据分析结果表明，SMC在MIG，MID，和RMI与BP。这项研究表明，中小企业的所有者或管理者认识到增加SMC和BP的重要市场情报因素。这有助于他们在开发正确的SMC组合以增加BP方面做出更好的投资决策。这项研究将MI维度和营销能力的一个维度（即SMC）集成到一个经验模型中，以更深入地了解MI和SMC之间的关系以及这些因素如何形成BP。关键词 进入经验模型以更深入地了解MI和SMC之间的关系以及这些因素如何形成BP。关键词 进入经验模型以更深入地了解MI和SMC之间的关系以及这些因素如何形成BP。关键词