As the world feels the impact of the coronavirus, the role of sport and philanthropy has merged as a venue for generating social impact and providing relief to those in need. This research focuses on the social responsibility and philanthropic mobilization of professional athletes to address urgent social needs during the COVID-19 crisis. In particular, the study focuses on the role that social media plays in the communication of these socially responsible activities developed by professional athletes. This study examined how the various ways that athletes are giving back and the messaging strategies related to the impact of COVID-19. By doing that, the authors identified three key areas: Awareness Raising and Advocacy; Calls to Action and Engagement; Information Sharing and Communication. Other relevant insights into philanthropic and social responsibility strategies and approaches were identified (e.g., direct giving, fundraising, awareness raising, mobilizing networks, or information sharing). The paper also discusses the potential responses and outcomes garnered by communicating these efforts and offers insights into how professional athletes can maximize their social impact around the world during crisis during crises such as the COVID-19.

中文翻译：

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COVID-19期间运动员在社交媒体上的慈善和社会责任交流

随着世界感受到冠状病毒的影响，体育和慈善事业的作用已融合为产生社会影响和为有需要的人提供救济的场所。这项研究的重点是职业运动员的社会责任和慈善动员，以解决 COVID-19 危机期间的紧迫社会需求。特别是，该研究侧重于社交媒体在职业运动员开展的这些具有社会责任感的活动的交流中所起的作用。本研究调查了运动员回馈的各种方式以及与 COVID-19 影响相关的信息传递策略。通过这样做，作者确定了三个关键领域：提高认识和宣传；行动呼吁和参与；信息共享和交流。确定了对慈善和社会责任战略和方法的其他相关见解（例如，直接捐赠、筹款、提高认识、动员网络或信息共享）。该论文还讨论了通过交流这些努力而获得的潜在反应和结果，并提供了有关职业运动员如何在 COVID-19 等危机期间最大限度地发挥其在世界各地的社会影响的见解。