Background. Impulse buying is a complicated human buying behavior. It is influenced by factors such as income level, consumption pattern, lifestyle changes, sociocultural variables, and increased buying power. Under its influence, consumers buy unreasonably and in an unplanned fashion. Objectives. The objective of this study is to develop and validate the impulse buying evaluation scale proposed by Nazari & Ghaderi (2011). Methods. The statistical population consisted of 598 customers of sports stores who were selected by convenience sampling. In this study, Kolmogorov-Smirnov (K-S) test was used to verify the natural distribution of data, Cronbach’s alpha was used to determine internal consistency, KMO test was used to determine sampling adequacy, exploratory factor analysis was used to initially identify items, and confirmatory factor analysis was used to examine the construct’s validity and to confirm the factor structure of the scale. Results. The findings show that all the subscales examined—including factors related to product, situational, psychological-behavioral, and impulse buying—have good reliability and validity. Conclusion. Therefore, this scale could be used to measure impulse buying behavior of customers of sports stores, based on which more efficient sports marketing plans can be developed.

中文翻译：

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体育冲动购买扩大规模的验证

背景。冲动购买是一种复杂的人类购买行为。它受收入水平，消费方式，生活方式的变化，社会文化变量和购买力增加等因素的影响。在其影响下，消费者以无计划的方式不合理地购买。目标。本研究的目的是开发和验证Nazari＆Ghaderi（2011）提出的冲动购买评估量表。方法。统计的人口包括通过便利抽样选择的598家体育用品商店的顾客。在这项研究中，使用Kolmogorov-Smirnov（KS）检验来验证数据的自然分布，使用Cronbach's alpha来确定内部一致性，使用KMO检验来确定采样是否充分，使用探索性因素分析来初步识别项目，并使用验证性因子分析来检验构建体的有效性并确认量表的因子结构。结果。研究结果表明，所调查的所有分量表（包括与产品，情境，心理行为和冲动购买有关的因素）均具有良好的信度和效度。结论。因此，该量表可用于衡量体育用品商店顾客的冲动购买行为，从而可以制定更有效的体育营销计划。