Background. To effectively response to environmental changes and gain a competitive advantage, sports manufacturing companies should invest in human capital. Objectives. The study aimed at examining the effects of human capital on technological innovation capabilities in Iranian sports manufacturing companies. Methods. Conducted applied research and the survey. Data were collected using standard questionnaires in human capital and technological innovation capabilities. The reliability of the questionnaires was 0.81 and 0.85, respectively. The study was conducted on 546 employees from 77 sports manufacturing companies. To evaluate the research hypotheses, structural equation modeling based on partial least-squares method was used. Results. The study results indicated a significant impact of brand associations on brand equity and brand citizenship behavior; human capital also had a significant impact on technological innovation capabilities. According to ranking results, the three main features of the human capital of sports manufacturing companies respectively were skills and expertise, knowledge, and experience. Conclusion. The main factors can significantly affect the development of human capital and technological innovation capabilities in Iranian sports manufacturing companies.

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增强技术创新能力：人力资本在伊朗体育制造公司中的作用

背景。为了有效应对环境变化并获得竞争优势，体育制造公司应投资于人力资本。目标。该研究旨在检验人力资本对伊朗体育制造公司技术创新能力的影响。方法。进行了应用研究和调查。使用关于人力资本和技术创新能力的标准调查表收集数据。问卷的可靠性分别为0.81和0.85。这项研究是对77家体育制造公司的546名员工进行的。为了评估研究假设，使用了基于偏最小二乘法的结构方程模型。结果。研究结果表明品牌联想对品牌资产和品牌公民行为有重大影响。人力资本也对技术创新能力产生了重大影响。根据排名结果，体育制造公司的人力资本的三个主要特征分别是技能和专业知识，知识和经验。结论。主要因素会严重影响伊朗体育用品制造公司的人力资本开发和技术创新能力。