Nowadays Sponsorship is an important part of sports events. Sports sponsorship offers more benefits, more variety and also it’s a more powerful form of marketing. In general, sponsorship holds a unique position in the marketing mix because it is effective in building brand awareness, provides different marketing platforms and valuable networking and hospitality opportunities. Sponsorship marketing efforts can be influenced by culture. Especially when global sponsorship in sports which refers to sports events in different countries with different cultures, is under consideration. In such situations, sponsorship aspects can be affected by cultural obligations which are discussed in this article.

中文翻译：

---

文化在体育赞助中的作用：最新动态

如今，赞助是体育赛事的重要组成部分。体育赞助会带来更多好处，更多种类，也是一种更强大的营销形式。通常，赞助在营销组合中占有独特的位置，因为它可以有效地树立品牌知名度，提供不同的营销平台以及宝贵的人脉和款待机会。赞助商的营销努力会受到文化的影响。尤其是在考虑全球体育赞助时，这是指不同国家具有不同文化的体育赛事。在这种情况下，赞助方面可能会受到本文讨论的文化义务的影响。