Online shops can offer each website customer a different price. Such personalised pricing can lead to advanced forms of price discrimination based on individual characteristics – or assumed characteristics – of consumers. Shops can categorise consumers as price-sensitive or price-insensitive, and charge (presumed) price-insensitive people higher prices. In this paper, we analyse results from two consumer surveys conducted in the Netherlands, among a representative sample of the Dutch population (N = 1222 and N=1202). We analyse consumer attitudes towards different sorts of price discrimination to gain a better understanding of the drivers of people’s acceptance or rejection of price discrimination in different settings, and of the economic and demographic factors underlying people’s attitudes. To interpret the outcomes, we draw on insights from behavioural economics on the perceived fairness in transactions.

中文翻译：

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每个人都有价格吗？了解人们对在线和离线价格歧视的态度

网上商店可以为每个网站客户提供不同的价格。这种个性化的定价会导致基于消费者的个人特征或假定特征的高级价格歧视形式。商店可以将消费者分为对价格敏感或对价格不敏感的消费者，并向（假定）对价格不敏感的人们收取更高的价格。在本文中，我们分析了在荷兰进行的两次消费者调查的结果，其中包括荷兰人口的代表性样本（N = 1222和N = 1202）。我们分析了消费者对各种价格歧视的态度，以更好地理解人们在不同环境中接受或拒绝价格歧视的驱动因素，以及人们态度背后的经济和人口因素。为了解释结果，