当前位置: X-MOL 学术Internet Policy Review › 论文详情
Our official English website, www.x-mol.net, welcomes your feedback! (Note: you will need to create a separate account there.)
Two crates of beer and 40 pizzas: the adoption of innovative political behavioural targeting techniques
Internet Policy Review ( IF 3.6 ) Pub Date : 2017-12-31 , DOI: 10.14763/2017.4.777
Tom Dobber , Damian Trilling , Natali Helberger , Claes H. de Vreese

Political campaigns increasingly use data to (micro)target voters with tailored messages. In doing so, campaigns raise concerns about privacy and the quality of the public discourse. Extending existing research to a European context, we propose and test a model for understanding how different contextual factors hinder or facilitate data-driven capabilities of campaigns. We applied the model during the 2017 national election campaign in the Netherlands. The results show how data-driven targeting techniques are not only useful in a first-past-the-post system, but also in a proportional representation system, which at first sight seems to be less suitable for such techniques.

中文翻译:

两箱啤酒和40个披萨:采用创新的政治行为定位技术

政治运动越来越多地使用数据以量身定制的消息(微型)瞄准选民。通过这样做,竞选活动引起了人们对隐私和公共话语质量的关注。将现有研究扩展到欧洲,我们提出并测试了一个模型,以了解不同的背景因素如何阻碍或促进活动的数据驱动能力。我们在2017年荷兰全国大选期间应用了该模型。结果表明,数据驱动的瞄准技术不仅在先行后发系统中很有用,而且在比例表示系统中也很有用,乍一看似乎不太适合这种技术。
更新日期:2017-12-31
down
wechat
bug