Computational politics—the application of digital targeted-marketing technologies to election campaigns in the US and elsewhere—are now raising the same concerns for democratic discourse and governance that they have long raised for consumer privacy and welfare in the commercial marketplace. This paper examines the digital strategies and technologies of today’s political operations, explaining how they were employed during the most recent US election cycle, and exploring the implications of their continued use in the civic context. The paper concludes with a discussion of recent policy proposals designed to increase transparency and accountability in digital politics.

中文翻译：

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数字营销在政治运动中的作用

计算政治（将数字定向营销技术应用于美国和其他地方的竞选活动）现在引起了人们长期以来对商业市场中的消费者隐私和福利提出的对民主言论和治理的关注。本文研究了当今政治运作的数字策略和技术，解释了在最近的美国大选周期中如何使用它们，并探讨了在公民背景下继续使用它们的含义。本文最后讨论了旨在提高数字政治透明度和问责制的最新政策提案。