In this paper, we propose a pedagogical approach for teaching and learning multimodal literacy, specifically, the application of multimodal discourse analysis for genre awareness. The mastery of specific oral genres is seen as desirable to help students become competent professionals. This is the case of Product Pitches (PPs) in the business field and Research Pitches (RPs) in the academic field. The former are short presentations that introduce a product to the market, the latter constitute an emerging way of disseminating ongoing research to the general public. A salient characteristic of both is their multimodal nature, which has raised an increasing interest in multimodal approaches to genre pedagogy. Our aim is to develop students‟ analytical skills to make them aware of the variety of semiotic modes and the importance of using them coherently. The pedagogical approach is facilitated by specialised software that supports the systematic teaching and learning of multimodal genres.

中文翻译：

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在新兴的学术和专业类型中发展多式联运能力

在本文中，我们提出了一种教学方法，用于教学和学习多模式识字，特别是多模式话语分析在体裁意识中的应用。掌握特定的口语流派被认为是帮助学生成为称职专业人士的理想选择。商业领域的产品宣传（PP）和学术领域的研究宣传（RP）就是这种情况。前者是将产品推向市场的简短介绍，后者是向公众传播正在进行的研究的新兴方式。两者的显着特征是它们的多模态性质，这引起了对流派教育学的多模态方法的越来越多的关注。我们的目标是发展学生的分析能力，使他们了解符号模式的多样性以及连贯使用符号模式的重要性。通过支持多模式体裁的系统性教学的专用软件促进了教学方法的发展。