Ganesa has long been familiar to the people of Thailand but increasingly evident are the Ganesa cults flourishing in Bangkok. In the process, the deity appears to be acquiring new roles and functions. Ganesa now serves in a number of capacities for some; he is a “fixer,” a deity of last resort that can help devotees to overcome obstacles in their lives. Not surprisingly, the growing popularity of the deity is reflected in a rapidly expanding trade in Ganesa images and icons, displayed in shopping mall exhibitions in a variety of forms, colours, shapes and sizes. Readily available at most of Bangkok’s major retail outlets, Ganesa icons are traded online via social media. This paper attempts to explore this phenomenon, both by examining shifting belief practices associated with Ganesa locally and by looking at how these shifts are reflected in the evolving trade in Ganesa iconography. Considering both together, the authors will demonstrate that Ganesa cult is presently the focal point for a number of people, each with its own unique approach to the deity, powers and representation.

中文翻译：

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Ganesa及其对当代泰国的崇拜

甘尼萨（Ganesa）早已为泰国人民所熟悉，但在曼谷蓬勃发展的甘尼萨（Ganesa）邪教越来越明显。在这个过程中，神似乎正在获得新的角色和功能。Ganesa现在可以为某些人提供多种服务。他是“固定者”，是不得已的神灵，可以帮助奉献者克服生活中的障碍。毫不奇怪，神灵的日益普及反映在Ganesa图像和图标的迅速发展中，这些图像和图标以各种形式，颜色，形状和大小在购物中心展览中展出。Ganesa图标可在曼谷大部分主要零售商店中轻松获得，可通过社交媒体在线进行交易。本文试图探索这种现象，既可以通过在本地检查与Ganesa相关的不断变化的信仰实践，也可以查看这些变化如何反映在Ganesa肖像学的不断发展的贸易中。综合考虑这两者，作者将证明加内萨邪教目前是许多人的焦点，每个人对神，权力和代表都有自己独特的方法。