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MOTIVATIONAL FACTORS OF THE COLLABORATIVE CONSUMPTION IN THE ERA OF SHARING ECONOMY
Gadjah Mada International Journal of Business Pub Date : 2018-12-30 , DOI: 10.22146/gamaijb.27552
Iin Mayasari , Handrix Chris Haryanto

The aim of this study was to analyze the motivational factors of collaborative consumption in the era of the sharing economy, as a part of consumers’ behavior by online media platforms. Collaborative consumption is about people’s willingness to share and to collaborate to meet certain needs. The study used the qualitative method with interviews for the data’s collection. The context of the study was using consumers who had experience of using Airbnb, Go-Jek, and selling their product via online media. Twenty-four respondents were obtained for the interviews. The length of each interview was approximately 1.5 hours. The analysis of this shifting consumption across its different facets provided an analysis of the motivational aspect of sharing resources, and the change in consumer consumption patterns. The motivational research examined the underlying reasons for consumers to act, and to undertake collaborative consumption; home sharing and selling second-hand goods were analyzed from the perspectives of their economic aspects, utility reasons, social orientation, emotional aspects, ecological aspects and personal values.

中文翻译:

共享经济时代合作消费的动因

这项研究的目的是分析共享经济时代协作消费的动机因素,作为在线媒体平台消费者行为的一部分。协作消费是人们分享和协作以满足特定需求的意愿。该研究采用定性方法进行访谈,以收集数据。研究的背景是使用具有使用Airbnb,Go-Jek并通过在线媒体销售其产品的经验的消费者。获得了二十四名受访者进行访谈。每次采访的时间约为1.5小时。对跨不同方面的这种不断变化的消费的分析提供了对共享资源的动机方面以及消费者消费模式变化的分析。动机研究考察了消费者采取行动并进行合作性消费的根本原因。从其经济方面,使用原因,社会取向,情感方面,生态方面和个人价值的角度分析了住房共享和出售二手商品。
更新日期:2018-12-30
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