The purpose of this paper is to examine the influence of consumers’ perceived corporate social responsibility (CSR). The aim is to provide insight into the effect of perceived CSR on purchase intention (short-term effect) and corporate reputation (long-term effect), whilst considering the role of brand image, satisfaction (affective and cognitive) and brand loyalty.,The sample comprised 429 consumers selected using non-probabilistic sampling with age and gender quotas. Confirmatory factor analysis was used to validate the measurement model. Structural equation modelling was used to validate the research hypotheses.,All direct and mediated influences in the model were significant, except for the effects of perceived CSR on affective satisfaction. Thus, the proposed causal chain is valuable to understand how perceptions of CSR influence purchase intention and perceived reputation.,Perception is considered a dual phenomenon (cognitive and affective). It would be advisable to consider both dimensions in the future. The same is true of affective satisfaction.,Direct and mediated relationships that have previously been studied separately are considered together in a single model. This approach provides a better understanding of how perceived CSR influences purchase intention and reputation.

中文翻译：

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企业社会责任感对企业声誉和购买意愿的影响

本文的目的是检验消费者感知的企业社会责任（CSR）的影响。目的是在考虑品牌形象，满意度（情感和认知）和品牌忠诚度的作用的同时，洞察感知到的CSR对购买意愿（短期影响）和企业声誉（长期影响）的影响，样本包括429位使用年龄和性别配额的非概率抽样选择的消费者。验证性因素分析用于验证测量模型。结构方程模型被用来验证研究假设。模型中的所有直接和间接影响都是显着的，除了感知到的企业社会责任对情感满意度的影响。从而，提出的因果链对于理解CSR观念如何影响购买意愿和感知声誉具有重要价值。感知被认为是双重现象（认知和情感）。建议将来考虑这两个方面。情感满意度也是如此。以前已分别研究的直接关系和中介关系在一个模型中一起考虑。这种方法可以更好地理解感知到的CSR如何影响购买意愿和声誉。先前已分别研究的直接关系和中介关系在单个模型中一起考虑。这种方法可以更好地理解感知到的CSR如何影响购买意愿和声誉。先前已分别研究的直接关系和中介关系在单个模型中一起考虑。这种方法可以更好地理解感知到的CSR如何影响购买意愿和声誉。