Customer focus is a diverse and multifaceted concept and is an important element of organizational culture, closely related to the marketing function. Its various components are more significant for companies and have a different impact on formation of their customer orientation. The identification of the CF elements that are significant in managing consumer expectations in this context of distribution helps companies focus on specific characteristics, which means being more efficient and resonating with the largest number of target market customers. This article is part of a study to increase the level of corporate bonds in metal trading, and was carried out at enterprises of Kazakhstan, in the metal business.

中文翻译：

---

越来越多的客户关注金属交易

以客户为中心是一个多元化和多方面的概念，是组织文化的重要组成部分，与营销功能密切相关。它的各个组成部分对公司而言更为重要，并且对他们的客户导向形成有不同的影响。在这种分销背景下，识别对管理消费者期望至关重要的CF元素有助于公司专注于特定特征，这意味着效率更高并能与最大数量的目标市场客户产生共鸣。本文是在哈萨克斯坦的金属企业中进行的，旨在提高金属贸易中公司债券水平的研究的一部分。