Objective: The article aims at the description of the internationalisation process of an entrepreneurial e-commerce trading firm, depicting the course and mechanism of the process. Research Design & Methods: The explorative research is a single case study of three internationalising e-stores managed by a firm. The qualitative analysis is based on in-depth interviews with the entrepreneur covering six years of the firm’s operation. Findings: The increasing international involvement of the e-commerce firm follows the development of knowledge derived from the interrelationships between inward and outward internationalisation. The evolution of internationalisation forms is limited to trade (importing/exporting) and contractual cooperation. The role of entrepreneur in the internationalisation process of e-commerce firm is crucial. Implications & Recommendations: The simultaneous involvement in the inward and outward forms of internationalisation enhances the development of knowledge necessary for further internationalisation of e-commerce firms. Contribution & Value Added: The study presents a holistic description of the internationalisation process of an entrepreneurial e-commerce firm, revealing the mechanism of the process.

中文翻译：

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电子商务企业的国际化进程：由内而外的国际化与知识的发展

目的：文章旨在描述一家创业型电子商务贸易公司的国际化过程，描绘该过程的过程和机制。研究设计与方法：探索性研究是对一家公司管理的三个国际化电子商店的单一案例研究。定性分析基于对企业家的深入采访，涵盖了公司六年的运营情况。调查结果：电子商务公司越来越多地参与国际化是随着对内国际化和对外国际化之间的相互关系所产生的知识的发展而产生的。国际化形式的演变仅限于贸易（进口/出口）和合同合作。企业家在电子商务企业国际化进程中的作用至关重要。影响 & 建议：同时参与国际化的内向和外向形式促进了电子商务公司进一步国际化所需的知识的发展。贡献与增值：该研究对创业型电子商务公司的国际化过程进行了整体描述，揭示了该过程的机制。