A content analysis was conducted based on the presidential images presented by the leading newspapers and the official presidential office websites in the United States and Korea. Findings reveal differences between the two countries in terms of look, type, viewpoint, and visual hierarchy of the photographs. Specifically, the proportion of casual-look, documentary-style pictures showing the rear/back shot or a detailed view and higher in hierarchy images of President Obama were considerably higher than those of President Park in Korea, where virtually all images were authoritative, photo-opportunity style, front or side, and informational. The differences of how the presidents may be portrayed could be influential in shaping the public's perception of these presidents.

中文翻译：

---

总司令报道：美韩总统形象差异

内容分析是根据美国和韩国主要报纸和总统府官方网站提供的总统形象进行的。调查结果揭示了两国在照片的外观、类型、视角和视觉层次方面的差异。具体来说，奥巴马总统的后背照或细节图、层次感更高的休闲、纪实风格的照片比例明显高于韩国总统朴槿惠，几乎所有图像都是权威的，照片-机会风格，正面或侧面，和信息。对总统的描绘方式的差异可能会影响公众对这些总统的看法。